Defensible Valuations

By Kevin Valley, Chartered Business Valuator

"Unless a valuation can withstand intense scrutiny - it is just a number."

Defensibility is everything.

Whether you are seeking exit, raise capital, evaluate an investment opportunity, negotiate deal terms, or pass a financial audit - a defensible valuation is your starting point.  

For over 12 years, I've conducted business valuations and evaluated companies for debt & equity financing.

During this time, one thing has remained consistent - the number we generate is secondary to the analysis used to back it up.

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Why a Defensible Valuation?

Raise Capital | Close Deals | Satisfy Auditors.

Valuation is the art and science of determining the worth of an asset or entity. The goal is to determine the highest price the entity could fetch in the open market assuming reasonably informed parties who are under no pressure to transact.

There are many reasons to commission a business valuation.  These may include raising capital to scale or sell a business,  financial or tax audit purposes, or to determine legal settlements (e.g. in divorce cases).

A valuation report provides the starting point of a negotiation between a business owner and investors, auditors, or acquirers as it provides a defence for the worth of the company.

The Defensible Valuation Framework

A company's valuation can be defended through detailed analysis in the following key areas:

Market Environment

The economy, industry, and competitive environment.


People resources, team, and leadership strength.

Cash Flows

Revenue generation, expense management, working capital, and capital expenditures.

Cost of Capital

Capital structure, leverage, investors' required return on debt and equity.


Reliability of financial statements, asset base, and taxes.


Planning, review, implementation, forecasts, and business outlook.


Information technology, enterprise resource planning, operational systems, and business continuity.

Defensibility is Everything

The benefits of a defensible valuation:

> Clear Value.
> Facilitates easier internal decision making.
> Stronger negotations as value is justifiable to all parties.
> Trusted by Lawyers and Accountants.
> Credibility and higher deal-closing rates.

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Otis Murray

Manager, Investment Research at RBC


Kevin is an excellent business valuation expert - private and public companies. In addition, he is also an experienced financial expert. He is congenial, energetic, enthusiastic and detailed oriented.


Melanie Russell

President, Kalex Valuations Inc.


Without reservation, I would recommend Kevin as a competent advisor to any client.



Initial Meeting or Call

I employ a collaborative approach to determine assignment context, valuator role, deadlines, business interest for valuation, company info and fees for the project.


Engagement Letter

I will then prepare and issue an engagement letter summarizing our understanding of the terms of the engagement. This will form the contract by which the valuation work will be performed.


Qualitative and Quantitative Analysis

With a singular approach, I’ll identify that which influences the return, risk & growth factors of your business. This will be used to produce a detailed valuation report on your company.


Review of Draft & Submission of Final Report

After you review the draft report, you should confirm agreement with the valuation approach used. The final report will be submitted.
Now, you’re good to go!

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